Several important events took place at the Luzhniki Sports Palace (capacity 10000) in Moscow on September 22, 2001. The first one was the presentation of the first issue of the Russian edition of the authoritative British magazine New Musical Express. The second one was the concert of the young British band MUSE, which was becoming popular. The band performed in Russia for the first time. The organizer of the event concert part was the JSA Promoter team.
NME has the status of a magazine for thinking music lovers and is one of the influential music publications in the world. According to the words of the editor-in-chief of the Russian version – Ruslan Shebukov: the arrival of NMEs should help establish the best quality of music journalism in the country.
MUSE came to Moscow exclusively for the presentation of the Russian version of New Musical Express. The special booking of the rising rock star was made by JSA Promoter.
The visit of the British rock trio as an event headliner gained the great interest of the media. The artists arrived the day before the show, and the JSA Promoter team made a big press conference for MUSE in the fashionable Moscow Club B-2. There were a lot of journalists from the press, radio, and TV, which was pleasant for the musicians.
The concert of presentation NME in Moscow was started by the Russian musicians – band Smyslovye Gallyutsinatsii (Semantic Hallucinations), then there were performances of Nike Borzov, Night Snipers, and Total. After a short break, MUSE, the main guest of the event appeared on the stage. For an hour and a half, the British rained down on the audience an avalanche of bewitching sound. The leader of the group, Matt Bellamy, demonstrated the wonders of virtuoso mastery of the keys and guitar while circling the stage like a spinning top.
The show was very successful – that day was the start of the MUSE promotion among Russian rock fans. After energetic action on stage, the musicians went to a special after-party at the B-2 club to celebrate their first performance in Moscow.
Thus, in September 2001, three things happened at the same time:
– the JSA Promoter team made a great concert event and received much gratitude from MUSE.
– The first issue of the Russian version of the magazine New Musical Express was published (there was an image of the leader of the popular Ukrainian band Okean Elzy on the cover).
– In the UK, the September issue of the magazine NME was published with a photo of MUSE on the cover.
JSA company also installed the stage platform for this event and made the special design of the back wall (concept by Alexander Strizhak). It was set up from Layher Allround elements and had the form of three letters NME, as the main logo of the magazine New Musical Express.
Musical News Agency – InterMedia: The NME magazine first issue and the MUSE in Moscow
Musical News Agency – InterMedia: Fantastic energy concert of MUSE in Moscow
Newspaper “Kommersant” №173 / 24.09.200: “Muse” visited Moscow
Kommersant Weekend Magazine No. 172 / 09.21.2003: MUSE go on print
Internet Music News portal ZVUKI.RU: MUSE – Like a muse under anesthesia
Info Internet portal about rock music ROCK hell: MUSEum Story
Info Internet portal about rock music ROCK hell: MUSEum in Luzhniki
Internet portal of musical news MP3s.RU:
NME – MAGAZINE OF THOUGHT MUSIC FANS
MUSE in Luzhniki!
New Musical Express is now in Russia
VERSION IN RUSSIAN LANGUAGE
ПЕРВЫЙ КОНЦЕРТ ГРУППЫ MUSE В МОСКВЕ
ЖУРНАЛ NEW MUSICAL EXPRESS В РОССИИ
© All photos and promo stuff are the copyright of JSA Stage Company.